Fans of I’m A Celebrity have recently speculated on why some of the camp mates appear to be wearing makeup, despite the show’s strict rules banning beauty items in the jungle.
Viewers have questioned whether Tulisa Contostavlos, Jane Moore, and Coleen Rooney have managed to bend the rules when it comes to their makeup routines, but sources from the show have confirmed that this is not the case.
Franchesca Villar, Beauty Editor at Cosmetify, explains: “There are a number of ways celebrities can tiptoe around I’m A Celebrity’s strict makeup rules, such as lash extensions or tattooed makeup. These might create the impression that they’ve been given special treatment when in reality they’re completely bare-faced.
“This ties into the recent trend of a high maintenance routine designed to make you look low maintenance, which gained popularity on TikTok earlier this year. The aim of these treatments is to invest in seemingly high-effort habits in a bid to streamline your makeup look for a more natural and effortless look.”
Below, Franchesca lists some key ‘high maintenance’ products and treatments that will help you achieve a ‘low maintenance’ look:
1. Lash lift kit
“If you want to achieve salon-quality lashes for a fraction of the price, an at-home lash lift kit is a great option. Not only is it more cost-effective and convenient than regularly booking an appointment, it also allows you to customise the results better to suit your eye shape and desired look.
“Lash lifting kits typically take around an hour to apply, with results lasting up to 4-6 weeks. It is a good idea to watch a TikTok or YouTube tutorial before trying it for the first time, as the process can be tricky. However, after a couple of tries, you’ll likely find yourself applying them like a pro.”
2. Semi-permanent brow tint
“Eyebrow tinting involves dying your brow hairs for a fuller, darker, and more defined look. Make sure you select a colour that matches your natural hair colour, or you can mix two colours together to achieve a specific shade.
“There’s a wide variety of brow tints available that suit different budgets. Lower-priced options should last around 24-48 hours, while higher-end products can last anywhere between 3-8 weeks and often provide multiple applications, making them a worthwhile investment.”
3. Tinted moisturiser
“Tinted moisturiser provides a lightweight and hydrating base that effortlessly achieves the popular ‘no makeup-makeup’ look. It’s an ideal time-saving alternative to foundation that helps simplify and streamline your morning routine in one easy step.
“Not only does it help you achieve a subtle, sun-kissed glow, but it also nourishes and hydrates your skin with common ingredients like SPF, vitamin C, and hyaluronic acid.”
4. Lip stain
“Lip stains have a range of benefits – they’re long-lasting, smudge-proof, waterproof, and transfer-proof. They are a handy tool to have in your makeup kit for achieving a colourful lip without the need for constant touch-ups.
“They take seconds to apply and typically last all day. If you want an even bolder finish, you can reapply a second coat. For the best results, prep your lips beforehand with an exfoliator to create a nice, smooth base.”
5. Dermaplaning razor
“Dermaplaning is a form of exfoliation, which is a key component of a healthy skincare routine to achieve a smooth and even complexion. Using a dermaplaning razor is an affordable way to achieve professional-looking results from home.
“The process involves removing dead skin cells and ‘peach fuzz’ from your face, which helps to unclog pores, reduce the appearance of fine lines, and leave the skin looking baby soft. It’s a great way to prep your skin for makeup to achieve a more natural finish.
6. Lash clusters or individual lashes
“Lash clusters or individual lashes are another great way of adding subtle volume to your lashes without the expense of professional lash extensions. While they can be fiddly at first, with practice they become much easier to apply.
“Although this is a cost-effective method for enhancing your lashes, they typically last only one day and need to be reapplied regularly. If you’re after something more long-lasting, an at-home lash lift kit is likely the better option.”
7. Heatless hair curlers
“Using heatless curlers over traditional heating tools has a wealth of benefits for the condition of your hair. They are far less damaging, reducing the risk of breakage, and versatile enough to create a variety of styles.
“Heatless curlers are another great tool for achieving salon-quality results from home. They’re a cost-effective option that are typically applied overnight, leaving your hair perfectly styled and ready to go as soon as you wake up.”