Lazy Day has long pioneered the creation of deliciously indulgent award-winning, free from and vegan bakes and believe that decadent moments of cake deliciousness should be for everybody.
The Lazy Day ‘Just for the Cake of it’ Campaign, which will launch at the start of Allergy Awareness Week (24th-30th April 2023) and will run throughout May, will focus on the happiness that cake can bring, celebrating the joy of cake for all.
The sharing of food has always been part of the human story and cake is embedded in British culture. Cake has a special way of creating joy and bringing people together and there is science behind why it can make you so happy! It’s not just about the deliciousness of eating the cake, which can increase the levels of feel-good hormones and even make you more productive, but sharing the joy, savouring the experience and creating memories.
For too long, those with food allergies have often felt excluded from this joy. With an all-time high number of people with food allergies, raising awareness of the everyday reality of living with such limitations has never been more important. In the UK alone, an estimated two million people are living with a diagnosed food allergy, and 600,000 with Coeliac Disease.
Lazy Day founders Dr Sally Beattie and Emer Bustard, both professional food scientists and passionate foodies, know only too well the difficulties and disappointments that restricted diets can bring. The much-loved Lazy Day treats are hand baked in a dedicated vegan, gluten-free, milk and egg-free bakery in Scotland, and there are no nuts on-site either. Lazy Day wants to raise awareness of food allergies, encourage inclusivity around moments of cake joy and urge people to venture down the Free From aisle when seeking out a celebration cake to ensure the cake can be enjoyed by all.
Dr Sally Beattie comments, “Lazy Day has always had a single mission – to create delectable treats for everyone to enjoy, which is the essence of the ‘Just For The Cake Of It’ campaign. We want to bring the joy of cake back to people who have missed out, while encouraging people to create moments of shared joy eating cake together.”
Emer Bustard added, “For so long, people with allergies or restricted diets have felt alienated and left out of the fun, so we want to raise awareness and encourage people to come together just for the cake of it. Our innovative range of cakes and baked treats, have been designed to appeal to ALL and to bring joy to occasions of all shapes and sizes, whether that’s a birthday celebration, a family gathering or just a moment of shared indulgence and connection.”
Throughout the ‘Just For The Cake of It’ campaign, Lazy Day has scheduled a range of activities to shine the spotlight on the joy of sharing cake and the happiness it can bring, from promotions and cake giveaways, to expert tips and advice. People will be encouraged to create their own inclusive cake-occasions and will be invited to download a range of free cake topper designs from the ‘Just For The Cake Of It’ page on their website. Lazy Day Cake-Occasions are about choosing happiness and joy amongst the busyness of life and making time to schedule in a cake break with friends, family or colleagues…just for the cake of it!
The Science of How Cake Can Make You Happy
Science has shown that sharing a plate of your favourite cake, in moderation of course, can have both physical and mental benefits.
Psychologist Sarah Waite says, “Cakes and celebrations are often reserved for special occasions, but we’re missing a trick here — some of the healthiest, happiest people live the sweet life. Sure, they exercise and eat well, but they regularly feed their happiness too — enjoying time with nourishing friends/colleagues and savouring small pleasures. Research shows happiness doesn’t just feel good, it does good — happier people live longer, healthier lives.”
Nutritionist, Kate Cook commented: “Food isn’t always about the molecules, and virtuousness of eating perfectly; food should be about enjoyment, inclusiveness, sharing and the pure joy. Having the occasional indulgence, shared with friends, creates community by forging social bonds; eating together stimulates happiness. Humans are evolutionarily primed to seek out sweetness, which stimulates the production of feel-good hormones – of course, moderation is key.”
With Lazy Day’s range of cakes and sweet treats, it’s easy to create inclusive memories and bring more happiness and smiles into our lives. To cater to all your guests’ dietary needs, make sure you check out the Free From aisles, and find the best option for the occasion!
Lazy Day Chocolate Celebration Cake (RRP £7.50, available in Sainsbury’s)
The Chocolate Celebration Cake has three decadent layers of heavenly chocolate sponge, filled and covered with lashings of Belgian chocolate. This dreamy concoction is topped with oozy chocolate sauce for the ultimate indulgence. There’s certainly no compromise when it comes to taste!
Lazy Day Vanilla Sponge Cake (RRP £4.50, available in Sainsbury’s)
The Vanilla Sponge Cake is topped with a vanilla frosting and decorated with multi-coloured sugar confetti. It’s really fun and colourful, and always popular with both kids and big kids at heart! The tray bake format makes it super easy to serve, so it makes the perfect accompaniment for BBQ’s, children’s parties or simply play dates – guaranteed to be suitable for everyone.
NEW Lazy Day Rocky Road (RRP £2.45, Available in Sainsbury’s from 17th April, Waitrose, Booth’s, Ocado, WholeFoods)
The indulgent classic: a lush Belgian dark chocolate ganache base studded with nuggets of shortbread and crisped rice, all topped with mini marshmallows. Perfect with a cup of tea or coffee or whenever friends or family are around!
NEW Lazy Day Mini Vic the Vegan Caterpillar Cakes (RRP from £3, Available in Morrison’s 17th April, Co-op)
An allergen-friendly version of a well-known treat! Mini Vic the Vegan Caterpillar Cakes are sure to become a firm favourite with both children and adults. Chocolate sponge, encased in chocolate frosting, covered in Belgian dark chocolate, topped with multi-coloured sugar decorations and a Belgian chocolate and milk free white chocolate flavour face.
