5 Ways to Utilise Technology to Help Reach New Audiences 

Friday 27th May 2022 |

Technology has infiltrated every part of our lives and has become the primary way for us to shop and communicate. The marketing industry is no different, with digital marketing becoming the industry standard.

Whether you’re selling online services, food in a restaurant, or anything in between, technology can help all businesses reach new audiences, which will help to generate new leads and make more sales. Throughout this article, we will tell you how technology can help you reach new audiences.  


Search engine optimisation (SEO) means creating content that Google favours, which in turn keeps businesses at the top of the results page. The challenge with SEO is that Google consistently changes the way they rate content, which means static content is no longer viable. Luckily, there are plenty of platforms out there that will help you stay ahead of the grain and keep your content updated. Our favourite SEO platform is Moz because it’s a powerful all-in-one tool with incredible features.   

Streaming Platforms 

Streaming is one of the most popular digital formats in 2022, with the likes of TikTok and YouTube bringing in millions of viewers. With that in mind, businesses can tap into the call for video content by creating their channels. If you’ve got quality content ready to go, you can use playout services to deliver your media to a much wider audience.  

If you’re asking “what is playout in media?”, you should head over to Red Bee Media, which is responsible for broadcasting some of the most popular OTT channels, including the BBC. They will offer you entire channel creation and management, which means you can focus on creating incredible content.  

Social Media 

Social media is used by billions of worldwide users, which makes it one of the largest sources of potential viewers. You can use social media to give your brand a personality, which will help to improve audience interaction. Finding success with social media means understanding the audience and knowing the reason behind every post you create.  

Although there are many different social media channels, you don’t need to post content to them individually, as this would be too time-consuming. Instead, you can use a service like Hootsuite to schedule posts across all linked channels.  

Paid Media 

Paid media is a method of marketing your brand externally, and includes display ads, branded content, and PPC advertising. Paid media is a vital part of any quality marketing strategy and is often essential to reach more of your target demographic. However, you need to make sure you launch your paid media campaign correctly and keep track of performance using one of the many tools available. Our go-to tool for tracking paid media across the web is SEMrush because it has everything you could need on the platform. The only downside to SEMrush is the extremely high price, which can be unreasonable for start-ups and small business owners.  


Email inboxes can get bombarded with marketing material, all from businesses trying to generate clicks and leads. With such a large number of emails hitting inboxes, there’s enormous competition out there, which means your content has to stand out and make a true impression on the reader. Email marketing can yield one of the largest ROI in the marketing game, so it’s worth keeping track of. MailChimp is arguably the most popular platform for monitoring email marketing campaigns, and it can be integrated with many third-party apps.  

Technology has changed the way we live, and the marketing industry is no different. Tech helps businesses distribute their message to the world and allows otherwise unreachable audiences to be tapped into.  

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